Payment – A value creation lever in Modern Airline Retailing
With:
- Keith Wallis, Managing Director Customer Digital & Distribution, Air Canada
- Kai Schilb, Head of Payment, Lufthansa Group
- Priyanka Ralhan, Payments Expert, McKinsey
- Yanik Hoyles, Director Distribution, IATA
Moderator:
- Thierry Stucker, Director, Industry Payment Programs, IATA
Webinar outline:
In today’s competitive travel marketplace, delivering outstanding customer experiences is paramount. One critical aspect that significantly impacts customer satisfaction is payment. By putting the customer first, the industry vision of Modern Airline Retailing recognizes that payment methods are not just transactional tools - they are also value enablers. By prioritizing flexibility and meeting passenger payment preferences, airlines can elevate the value creation potential of their commercial and retailing programs and consequently contribute to an enhanced customer experience at every touchpoint during booking and the actual journey.
The present webinar will connect the dots between modern retailing and payment and explore how by incorporating payment in their retailing strategy, airlines can unlock additional value creation from their retailing by 2030.
For more information and resources on Modern Airline Retailing, please visit www.iata.org/Retailing