Airline Retailing at Swiss International Air Lines

00:10 Your journey to Modern Airline Retailing
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Where are you today and where do you see
your airline in the next 2-3 years?
1:03 What are your biggest lessons learned in this transformation journey?
1:48 Your Consortium participation
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Can you tell us, as a member,
what that entails & why is it important?
2:51 Why do you consider payment so important in this journey? And what is the role of Commercial?
4:05 What would be your message to other
airlines willing to embark on this journey?

For a comprehensive overview of the IATA standards and program enabling value creation through Airline Retailing, please visit: iata.org/retailing