Take off to sustainability - DesignMarch // HönnunarMars Reykjavik 2021 | Icelandair

Take off to sustainability: https://bit.ly/3ylAomA

When Icelandair and Air Iceland Connect merged under the Icelandair brand, beautiful silk scarves by Icelandic designer Steinunn Siguðardóttir needed a new purpose. So, we spoke to our partners at Design March and asked them how we could do just that.

They were quick to suggest the team Flokk till you Drop – a collective that puts consumerism and waste in the spotlight, and finds new ways to repurpose disused items. They got to work, and before we knew it, our scarves had morphed into silk sleep masks.

These scarf-based sleep-masks are just one of the ways we’re contributing to a more sustainable travel industry. Living on an island, we know that’s a challenge, but every little bit matters.

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